Single brand strategy
In our industry, trust is a crucial success factor. Any investments in our brand does not only support our operational performance but also the trust in our brand – resulting in an improved reputation and increased company value. As one of the first global businesses in its market, Kaba has pursued a systematic single brand strategy since 2006.
Thanks to the single brand strategy we are able to provide our customers worldwide with a consistent experience and leading-edge solutions under one name. By focusing on one brand, we increases the impact of our marketing activities in more than 60 markets.
According to Interbrand, Kaba is one of Switzerland's most valuable brands, with a value of CHF 160 million (2012)
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